Dewmocracy was a first-of-its-kind consumer collaboration initiative to create an original beverage for Mountain Dew. The campaign, which asked consumers to choose from a variety of product attributes, ultimately producing three winning flavors that have hit stores nationally. Sub Rosa developed a series of viral web videos and outdoor media in support of the campaign and to garner awareness from consumers both digitally, and on street level. Step into any convenience store and check out Voltage, the first truly consumer-generated soda ever created. We are proud to be part of such an innovative product launch.
