For the release of Nikon’s KeyMission product line, a groundbreaking series of action cameras and accessories including the new KeyMission 360 Sub Rosa was engaged to create a compelling event experience for media, partner brands, and industry influencers. The approach was to create an experience as aspirational and immersive as the capabilities of the innovative products.
Herman Miller, the innovative minds behind the iconic Aeron chair, approached Sub Rosa to create a global campaign for the remastering of its signature product. Working alongside the Herman Miller team in an unprecedented collaborative effort, Sub Rosa provided brand strategy, campaign development, and asset creation for the performance-driving relaunch of an American classic.
As a major sponsor of the 2016 Olympic Games, GE contributed vital infrastructure for the Games across Lighting, Energy Management, and Healthcare. GE’s Global Research Centre in Rio formed a hub for the brand’s bespoke customer tours. It was here that Sub Rosa was tasked with conveying GE’s support of the Games and the global impact of their core brand pillars, the GE Store, and Digital Industrial.
For its presence at 2016’s Republican National Convention in Cleveland, Comedy Central engaged Sub Rosa to concept and activate a political carnival like no other. The Daily Show Convention Sideshow came to life through an unexpectedly engaging experience that captivated attendees, media outlets, and Daily Show fans alike.
Sub Rosa was approached by Project 1324, an Adobe initiative that supports, connects, and amplifies a community of emerging creatives for positive impact to design, fabricate and activate an immersive, inspirational experience in partnership with The Malala Fund at multiple venues around the world.
For its debut at the 2016 Interactive Advertising Bureau’s Annual Digital Content NewFronts, CNN engaged Sub Rosa to showcase Great Big Story, a “new mobile and social-first video network for the intellectually curious.” Sub Rosa brought Great Big Story’s dedication to the art of storytelling to life in a compelling way, growing brand awareness and meaningfully engaging the audience.
For its presence at Super Friday Night during Super Bowl 50 weekend, Pepsi engaged Sub Rosa to generate multiple all-new interactive experiences for concertgoers. These experiences accompanied Pharrell Williams and DJ Khaled in an evening that thrilled spectators, while building positive buzz around Pepsi’s overall sponsorship of Super Bowl 50.
In partnership with Civic Nation, Sub Rosa created and launched an all-new website, EveryKidinaPark.org, during National Park Week to engage a wide audience of parents, teachers, organizational partners and students around the 2016 Every Kid in a Park national awareness campaign. Subsequently, the website inspired an all-new, Sub Rosa-produced, VR experience starring First Lady Michelle Obama and Modern Family’s Nolan Gould.
For the third year in a row, the Pantone Color Institute engaged Sub Rosa to develop and execute its now famous Color of the Year campaign. As Pantone’s long time collaborator in both creative and strategy, Sub Rosa was prepared for a new and unique challenge to shift deeply ingrained audience expectations.
In its pivot from a flash-sale site for the streetwear community to a style destination with its own namesake collection of everyday essentials, JackThreads collaborated with Sub Rosa to define and bring to life a distinct point of view on men’s style that would rally an expanding audience yet resonate with the existing one.
Pantone, the globally recognized color authority and provider of professional color standards and services for the design industries, has encouraged colorful exploration and expression of creativity for more than 50 years.
Through the Pantone Color Institute™, Pantone continues to chart future color direction and study how color influences human thought processes, emotions and physical reactions. Today, following a tradition established in 2000, the Pantone Color Institute announced Marsala 18-1438 as the key color for 2015. Naturally robust and earthy wine red, Marsala embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness.
To assist with the launch of the Pantone Color of the Year 2015, Sub Rosa developed the concepts and produced the shoot for all assets for the campaign, including a core set of images to be used across all Pantone’s online and offline channels – as well as media placements. Additionally, a second round of images were developed for social media channels, tying the Color of the Year to a variety of placements throughout the home and life making it relevant throughout the year.
ShopStyle by POPSUGAR, the leading fashion search engine, partnered with Sub Rosa to introduce the brand to a national audience through its first national campaign. With a new tagline – We Search, We Find, We ShopStyle – the program introduced the platform to a broader audience, presenting its value in a resonant lifestyle context.
Across broadcast television, print, digital and OOH, the campaign successfully increased traffic, search, awareness and purchase intent.