For the release of Nikon’s KeyMission product line, a groundbreaking series of action cameras and accessories including the new KeyMission 360 Sub Rosa was engaged to create a compelling event experience for media, partner brands, and industry influencers. The approach was to create an experience as aspirational and immersive as the capabilities of the innovative products.
To reach its target audience of first-time millennial parents, The Bump (from the creators of The Knot) engaged Sub Rosa to design and execute a one-day, invitation-only registry experience for The Bump members (“Bumpies”) and industry influencers. Sub Rosa’s team of designers and producers concepted a well-received baby gear experience that leveraged both The Bump’s expertise and its registry platform.
Herman Miller, the innovative minds behind the iconic Aeron chair, approached Sub Rosa to create a global campaign for the remastering of its signature product. Working alongside the Herman Miller team in an unprecedented collaborative effort, Sub Rosa provided brand strategy, campaign development, and asset creation for the performance-driving relaunch of an American classic.
For its presence at 2016’s Republican National Convention in Cleveland, Comedy Central engaged Sub Rosa to concept and activate a political carnival like no other. The Daily Show Convention Sideshow came to life through an unexpectedly engaging experience that captivated attendees, media outlets, and Daily Show fans alike.
For its debut at the 2016 Interactive Advertising Bureau’s Annual Digital Content NewFronts, CNN engaged Sub Rosa to showcase Great Big Story, a “new mobile and social-first video network for the intellectually curious.” Sub Rosa brought Great Big Story’s dedication to the art of storytelling to life in a compelling way, growing brand awareness and meaningfully engaging the audience.
In partnership with Civic Nation, Sub Rosa created and launched an all-new website, EveryKidinaPark.org, during National Park Week to engage a wide audience of parents, teachers, organizational partners and students around the 2016 Every Kid in a Park national awareness campaign. Subsequently, the website inspired an all-new, Sub Rosa-produced, VR experience starring First Lady Michelle Obama and Modern Family’s Nolan Gould.
For the third year in a row, the Pantone Color Institute engaged Sub Rosa to develop and execute its now famous Color of the Year campaign. As Pantone’s long time collaborator in both creative and strategy, Sub Rosa was prepared for a new and unique challenge to shift deeply ingrained audience expectations.
In its pivot from a flash-sale site for the streetwear community to a style destination with its own namesake collection of everyday essentials, JackThreads collaborated with Sub Rosa to define and bring to life a distinct point of view on men’s style that would rally an expanding audience yet resonate with the existing one.
On June 2-4, 2015, Hewlett Packard Enterprise (HPE) made its physical debut at the company’s largest annual meeting in Las Vegas, HP Discover. It spoke to its customers in terms of the future by creating an immersive experience that demonstrated its plans to be the IT partner to the businesses of tomorrow. From the illuminating ceiling comprised of the new brand logo, to the user journey, HPE and Sub Rosa worked collaboratively to ensure this first brand experience for the newly formed HPE was intentional and memorable.
“Generation Indigenous” (Gen-I) is a multifaceted, far reaching initiative driven by the White House to care for and raise up Native American youth. The Department of the Interior approached Sub Rosa to help organize and streamline Gen-I’s various programs and messages ahead of the first-ever White House Tribal Youth Gathering — held in Washington, DC on July 9, 2015. The Gathering convened American Indian and Alaska Native youth from across the country and senior White House Administration officials in order to discuss the initiative’s progress, and to understand the road ahead. This work, done in goodwill by Sub Rosa for the partners, yielded a new brand identity for Gen-I, as well as communications collateral for supporters of the initiative to share their endorsement of the cause on social and digital channels.
Pantone, the globally recognized color authority and provider of professional color standards and services for the design industries, has encouraged colorful exploration and expression of creativity for more than 50 years.
Through the Pantone Color Institute™, Pantone continues to chart future color direction and study how color influences human thought processes, emotions and physical reactions. Today, following a tradition established in 2000, the Pantone Color Institute announced Marsala 18-1438 as the key color for 2015. Naturally robust and earthy wine red, Marsala embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness.
To assist with the launch of the Pantone Color of the Year 2015, Sub Rosa developed the concepts and produced the shoot for all assets for the campaign, including a core set of images to be used across all Pantone’s online and offline channels – as well as media placements. Additionally, a second round of images were developed for social media channels, tying the Color of the Year to a variety of placements throughout the home and life making it relevant throughout the year.
Sub Rosa worked with Pantone to launch a new advertising campaign called Make It Brilliant, an evocative visual brand campaign designed to represent Pantone’s strengths in all things color.
The campaign focuses on advertising the Pantone brand as a whole while also articulating its diverse product offerings for designers, manufacturers, retailers and consumers, in every art and industry that relies upon on-trend color information and accurate color reproduction.
The print and digital campaign features a display of dancers and various shades of light and color. Instead of using colored backdrops, Sub Rosa’s creative team “painted” the walls with light, which allowed for subtle and infinite color variations. To bring the brilliance story to life, a human element was added by introducing dancers on set to represent the human-centered and emotional aspects of design.
The campaign was created in a triptych style, symbolizing Pantone’s three core product lines: Graphics, Fashion & Home and Industrial Design. Through light and prop placements, the creative team visually conveyed a one-dimensional experience in the left triptych for Graphics, a two-dimensional experience in the middle triptych that represents Fashion & Home, and three-dimensional space in the third triptych representing Industrial Design