For the release of Nikon’s KeyMission product line, a groundbreaking series of action cameras and accessories including the new KeyMission 360 Sub Rosa was engaged to create a compelling event experience for media, partner brands, and industry influencers. The approach was to create an experience as aspirational and immersive as the capabilities of the innovative products.
To celebrate its Living Progress Challenge finals, Hewlett Packard Enterprise (HPE) engaged Sub Rosa to design and execute an interactive experience that would spotlight the ten finalist teams. These teams were invited to pitch their ideas to a panel of judges and an audience including New York’s premier community of startups, accelerators, non-profits and luminaries, as well as to a global audience via live stream.
To reach its target audience of first-time millennial parents, The Bump (from the creators of The Knot) engaged Sub Rosa to design and execute a one-day, invitation-only registry experience for The Bump members (“Bumpies”) and industry influencers. Sub Rosa’s team of designers and producers concepted a well-received baby gear experience that leveraged both The Bump’s expertise and its registry platform.
As a major sponsor of the 2016 Olympic Games, GE contributed vital infrastructure for the Games across Lighting, Energy Management, and Healthcare. GE’s Global Research Centre in Rio formed a hub for the brand’s bespoke customer tours. It was here that Sub Rosa was tasked with conveying GE’s support of the Games and the global impact of their core brand pillars, the GE Store, and Digital Industrial.
For its presence at 2016’s Republican National Convention in Cleveland, Comedy Central engaged Sub Rosa to concept and activate a political carnival like no other. The Daily Show Convention Sideshow came to life through an unexpectedly engaging experience that captivated attendees, media outlets, and Daily Show fans alike.
Sub Rosa was approached by Project 1324, an Adobe initiative that supports, connects, and amplifies a community of emerging creatives for positive impact to design, fabricate and activate an immersive, inspirational experience in partnership with The Malala Fund at multiple venues around the world.
For its debut at the 2016 Interactive Advertising Bureau’s Annual Digital Content NewFronts, CNN engaged Sub Rosa to showcase Great Big Story, a “new mobile and social-first video network for the intellectually curious.” Sub Rosa brought Great Big Story’s dedication to the art of storytelling to life in a compelling way, growing brand awareness and meaningfully engaging the audience.
For its presence at Super Friday Night during Super Bowl 50 weekend, Pepsi engaged Sub Rosa to generate multiple all-new interactive experiences for concertgoers. These experiences accompanied Pharrell Williams and DJ Khaled in an evening that thrilled spectators, while building positive buzz around Pepsi’s overall sponsorship of Super Bowl 50.
In its pivot from a flash-sale site for the streetwear community to a style destination with its own namesake collection of everyday essentials, JackThreads collaborated with Sub Rosa to define and bring to life a distinct point of view on men’s style that would rally an expanding audience yet resonate with the existing one.
In December 2015, WIRED Magazine broke with its annual tradition of a brick-and-mortar holiday pop-up store, opting to engage Sub Rosa to harness cutting edge facial recognition technology to create a first-of-its-kind retail experience. For 8 days in New York’s SoHo, holiday shoppers were invited to a sidewalk storefront, designed to be responsive to both movement and touch. The result was an experience both innovative and inspiring.
On June 2-4, 2015, Hewlett Packard Enterprise (HPE) made its physical debut at the company’s largest annual meeting in Las Vegas, HP Discover. It spoke to its customers in terms of the future by creating an immersive experience that demonstrated its plans to be the IT partner to the businesses of tomorrow. From the illuminating ceiling comprised of the new brand logo, to the user journey, HPE and Sub Rosa worked collaboratively to ensure this first brand experience for the newly formed HPE was intentional and memorable.
Nike sought Sub Rosa for the North American launch of its Free Hyperfeel – a shoe designed to move with runners. Focused on resonating with the sneaker-conscious community and audiences across industries, Sub Rosa produced “Art + Science of Feeling in NYC”: an interactive installation that took guests on a barefoot journey of discovery. Including artist collaborations, technological innovations and physical takeaways, the launch garnered foot traffic, dedicated media coverage and substantial social media sharing.