Sub Rosa was engaged to create a custom, limited edition publication to be used as part of a limited edition fragrance from Axe called Black Book. The 80 page “Axe Black Book” includes a tongue-in-cheek guide on how to get the girl; bolstered by celebrity quotes and illustrations. The resultant project was distributed at key retail locations in a premium box set designed to raise the profile of this limited-edition release.
Statistics
4number of celebrity interviews included in the Black Book
32total number of illustrations created to help guys improve their game
