In partnership with Brooklyn Bridge Park and SyFy Movies With A View, Sub Rosa activated three events for GE to support the Datalandia short films. Datalandia is a web series created by GE to help consumers understand the advantages and solutions that Big Data and the Industrial Internet create.
Throughout the summer, Sub Rosa deployed custom Datalandia photobooths in highly trafficked areas of the Park. Sub Rosa developed a user interface that allowed attendees to take a photo on-site and instantly have their likeness super-imposed into one of three Datalandia scenes. By inputting their Twitter handle, attendees could have their photo sent directly from @generalelectric to their Twitter stream or could submit their email and have their photo sent directly to their Inbox. The email communication to attendees also provided them with a URL to access a custom microsite for the Datalandia experience – which included a gallery of all photos taken at Brooklyn Bridge Park. To drive further social amplification, users were able to share to their Facebook & Twitter accounts or share with a friend via email from the site.
