As a host at the 99% Conference, Sub Rosa orchestrated a Lower East Side Scavenger Hunt asking participants to find inspiration by the art, culture and design of the neighborhood. Participants were teamed up in pairs, equipped with mobile phones, a digital camera and a list of 99 items to find in 1.5 hours. The team with the highest number of collected items at the end of the hunt was crowned the winner. This assignment leveraged the firm’s knowledge of the New York landscape as well as its ability to create logical ties to mobile and social media applications for ease of use.
