Sub Rosa developed a media-based viral experience for Make Up For Ever to position itself in the market for professionals and consumers alike. Working in concert with the international marketing, in-store retail teams, and media planning agency, the media campaign delivers a consistent message regardless of medium or location.
The interactive contest with social media tie-ins gives the brand the ability to communicate outwardly from the media sites into participants’ personal social media pages and channels. Messaging within the banner units teases consumers to explore more and ultimately drive to purchase.
