The “Oh So Zoe” campaign, designed and developed by Sub Rosa, engaged Neiman Marcus consumers with compelling interactivity, a promotional contest, celebrity impact, and above all, a unique approach to featuring fashion and the Neiman Marcus brand socially.
Fans were encouraged to create and submit virtual ensembles from the Rachel Zoe Collection and some of Zoe’s favorite designer jewelry. Fans selected from a variety of styling occasions then add their own words to create a custom “ZoeLib”. The completed looks and stories could be shared with other Facebook Fans and Twitter fanbase.
The winner of the challenge was flown from New Jersey to LA to meet Rachel Zoe and Ken Downing, Neiman Marcus Fashion Director, and received a series of gifts from Neiman Marcus.
