Sub Rosa developed a launch campaign for the new fragrance by Yves Saint Laurent, Parisienne. The campaign includes a new site featuring an amazing video of Kate Moss, a chance to win a trip to Paris for New Year’s Eve 2009, and a 5 city tour by female journalists seeking to uncover the Parisienne experience in each city. The ensemble’s journey began after a grand Parisienne Masquerade in NYC to revel in the spirit, or as the French would say, the ‘je ne sais quoi’ of Parisienne.
