The Kiehl’s campaign launched on Earth Day 2009 featured a series of limited edition artwork created by celebrities in support of the new Argan product line. Sub Rosa developed a microsite and a series of functionality and awareness elements to help drive traffic and buzz for the products as well as the charitable efforts built to support of the Waterkeeper Alliance. In an effort to keep conversation going with consumers, we put together an editorial team to provide daily blogging and social media activity–keeping the voracious content appetite of the Kiehl’s consumer consistently fed.
