It’s always tough when a fantastic brand asks you to cast beautiful women to feature in videos. Armani approached Sub Rosa to help them develop a series of how-to videos that featured their celebrity face designer Tim Quinn. In addition to shooting and editing these videos, we developed the creative for the website that would integrate this content and help consumers understand the breadth of products and techniques used to attain that Giorgio Armani look. The videos have received strong traffic and ultimately aided the brand in showcasing the full product line to consumers.