Estée Lauder has commissioned Sub Rosa to develop campaigns for a variety of their fragrance lines.The agency developed the entire digital style guide for each brand (Tommy Hilfiger, DKNY, Sean John) that then informed the site creative, technology, and viral awareness initiatives. These sites were integrated with Estée’s global technology teams to be disseminated around the world and give the respective brands a global digital presence.
This assignment leveraged not only Sub Rosa’s creative and technical capabilities, but furthermore, it allowed the firm the ability to work across multiple brands to achieve cost and operational efficiencies for the client team.
