Sub Rosa was called on by the team at FCUK Fragrances to help design a new digital launch campaign for the release of FCUK Friction as well as a FCUK Fragrances parent website. The campaign, featuring Linsday Lohan, brought attention and traffic to the site and the brand social media presences.
With this launch, the FCUK team made their first major foray into integrated ecommerce and social media communications. The resultant output was a launch success and the learnings will help inform future launches from the brand.
