Press
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The Economist Group How to Plug Consumers into Experiences
Digital amplification of events goes from “nice to have” to a must-have for marketers -
AOL Business Advertising Week 2013 Shingerviews
David Shing, AOL’s digital prophet, speaks with Michael Ventura of Sub Rosa. Shing views take you on a whirlwind tour of big ideas on everything from architecture to zen with some of the world’s most imaginative minds. -
The Little Black Book The Introduction of Short Form Video
The introduction of short form video – first with Vine and now on Instagram – is exciting for the ‘creative’ in all of us, enabling greater self expression, playfulness and experimentation. Additionally, it provides brands with a dynamic canvas to share their distinctive... -
SHOOT Artisans Identify Their Most Notable Web, Mobile, Experiential, Integrated Projects Thus Far in 2013
For us, it was the creation of the Nike Hyperfeel launch campaign – The Art and Science of Feeling. This immersive experience put participants at the front-lines, inviting them to experience the sensorial aspects of barefoot running like never before. -
The Agency Post Sub Rosa Named Among the Top 100 Fastest Growing Agencies
Sub Rosa is a strategy-led, experience design practice that helps organizations explore, learn and grow. With a versatile mix of thinkers, creators and builders, the company’s goal is to make awe-inspiring creative work that helps brands and organizations have more meaningful... -
Forbes What Shark Week And ‘Sharknado’ Can Teach Marketers And Retailers
A couple of weeks ago I wrote an article entitled What Jaws, Brand Managers And Consumers Have In Common. This piece spoke to the need to get personal when it comes to customer relationship management. Little did I know at that time that I would be scribing another article... -
Fast Company How The Publicis-Omnicom Megamerger Will Impact Clients, Creativity (And Some Advice For The New Co-CEOs)
The merger that created the world’s biggest ad company will have a big impact on the bank accounts of some of the people involved. But how will the new Publicis Omnicom measure up as a creative partner to clients? We asked some experts to assess the creative impact of the deal,... -
PR Newswire Sub Rosa Named Agency of Record for Pantone
NYC-based experience design and innovation firm, Sub Rosa, announced today that it has been selected as the Agency of Record for Pantone, the world-renowned authority on color and provider of professional color systems, services and products. As Agency of Record, Sub Rosa will... -
Fast Company How Experiential Marketing Has Changed in a Social-Local-Mobile World
Sub Rosa’s Michael Ventura discusses how the digital world has changed the nature of experiential marketing and how brands should be looking at creating meaningful experiences that fit consumers’ SoLoMo lifestyles. -
YAHOO ADVERTISING BLOG Water Cooler Talk: How Can Advertisers and Agencies Maximize the Effectiveness of Mobile Advertising?
Ad execs talk about the potential of creating relevant and personal experiences for consumers that can only be done on mobile, and what it takes to get there. Once again, we gather some ad agency friends around the virtual water cooler to get their answers to a burning industry... -
DIGIDAY How Agencies Motivate Millennials
Agency execs frequently grumble about the younger generations that work under them. They’re impatient, demanding and often frustrating to work with, some say. With that in mind Digiday asked some senior agency staffers how they go about managing employees in the millennial... -
EVENT MARKETER Syfy and esurance steal the show at SXSWi
It’s springtime in Austin and that means the South by Southwest Interactive, Film and Music Festival is playing host to the hip, high-tech and influential. Your friends at EM are on the scene, and we’re going to bring you the intel on all the new interactive offerings you’ve...
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