The Future of StoryTelling (FoST) enlisted Sub Rosa to help create a cohesive narrative and design identity for its SensoryStories exhibit at the Museum of the Moving Image. In the role of Creative Director, Sub Rosa contributed in shaping an overarching storyline for the exhibit and the expression of it through a visual design system.
Through working with FoST to understand the inspiration behind this exhibition, Sub Rosa uncovered new and novel ways that technology is engaging our senses to tell more immersive, impactful and personal stories. From here, we developed an internal narrative focused on celebrating the rekindled relationship between body and mind in the practice of storytelling.
Through conversations with exhibiting artists, and sensorial and creative research across many mediums, we landed on the notion that storytelling is a deeply human—uniquely human—practice. We are built to create and carry stories; the body and mind an ever-enduring medium by which we decipher and experience them. Yet this practice, as we all know, is equally magical. Sensory Stories was in the unique position to share new forms of storytelling through technology such as virtual reality, haptics, scent communication and robotics, providing multi-sensorial experiences.
With a short timeline and a significant amount of creative development at hand, our team developed a project map that clearly outlined our process. The resulting three-phase approach allowed us to work efficiently in parallel paths and in collaboration with the FoST and MoMI teams, who were then able to plan for productive feedback, reviews and sign-off as needed.
At its core, Sensory Stories’ creative direction considered a re-imagined role for story listeners and invited them to engage via their senses in unlocking more story elements.
The final result yielded a narrative, an expressive design system and a dynamic wayfinding device that allowed guests to explore the exhibit in one of two ways: by using it as a simple map; and by folding it into a “storyteller” that facilitated exhibit discovery in fun and unexpected ways through the multi-sense icons Sub Rosa had designed and strategically positioned throughout the exhibit.