Living Progress Challenge

To celebrate its Living Progress Challenge finals, Hewlett Packard Enterprise (HPE) engaged Sub Rosa to design and execute an interactive experience that would spotlight the ten finalist teams. These teams were invited to pitch their ideas to a panel of judges and an audience including New York’s premier community of startups, accelerators, non-profits and luminaries, as well as to a global audience via live stream.


The Challenge

HPE initially launched the Living Progress Challenge with the following prompt:

Millions of people who can’t access the power of technology are being left behind – excluded from a world of opportunity. What software applications and digital services would you create to improve people’s lives?

Sub Rosa was engaged by HPE to design and execute the event in a manner that showcased and celebrated the ten finalists, each of whom would pitch his/her ideas and prototypes in a Shark Tank-like experience.


Insights & Outputs

As a trusted partner with prior experience working on HPE Discover, Sub Rosa was tasked with delivering a holistic experience to educate guests about the Living Progress Challenge, the ten individual LPC finalist teams, and how HPE is enabling the idea economy by uniting people, ideas, and technology.

The role of Sub Rosa focused on:

  • Location recommendations, venue selection and management
  • Creation of an interactive experience concept to engage and educate attendees about the ideas and stories behind each of the finalist projects.
  • A digital installation to showcase the incredible impact of HPE products on social good initiatives across the globe.


The invitation-only event drew several hundred attendees and was streamed live to 10 countries, receiving over 6,700 views.
"Sub Rosa really helped us bring to life the passion of the teams that competed in the Living Progress Challenge. What we executed together brought humanity and insight to the program and exemplified what we live as a brand." Jack Richard, Director of Experience Design, Hewlett Packard Enterprise