For the release of Nikon’s KeyMission product line, a groundbreaking series of action cameras and accessories including the new KeyMission 360 Sub Rosa was engaged to create a compelling event experience for media, partner brands, and industry influencers. The approach was to create an experience as aspirational and immersive as the capabilities of the innovative products.
To reach its target audience of first-time millennial parents, The Bump (from the creators of The Knot) engaged Sub Rosa to design and execute a one-day, invitation-only registry experience for The Bump members (“Bumpies”) and industry influencers. Sub Rosa’s team of designers and producers concepted a well-received baby gear experience that leveraged both The Bump’s expertise and its registry platform.
Herman Miller, the innovative minds behind the iconic Aeron chair, approached Sub Rosa to create a global campaign for the remastering of its signature product. Working alongside the Herman Miller team in an unprecedented collaborative effort, Sub Rosa provided brand strategy, campaign development, and asset creation for the performance-driving relaunch of an American classic.
For the third year in a row, the Pantone Color Institute engaged Sub Rosa to develop and execute its now famous Color of the Year campaign. As Pantone’s long time collaborator in both creative and strategy, Sub Rosa was prepared for a new and unique challenge to shift deeply ingrained audience expectations.
In its pivot from a flash-sale site for the streetwear community to a style destination with its own namesake collection of everyday essentials, JackThreads collaborated with Sub Rosa to define and bring to life a distinct point of view on men’s style that would rally an expanding audience yet resonate with the existing one.
In December 2015, WIRED Magazine broke with its annual tradition of a brick-and-mortar holiday pop-up store, opting to engage Sub Rosa to harness cutting edge facial recognition technology to create a first-of-its-kind retail experience. For 8 days in New York’s SoHo, holiday shoppers were invited to a sidewalk storefront, designed to be responsive to both movement and touch. The result was an experience both innovative and inspiring.
“Generation Indigenous” (Gen-I) is a multifaceted, far reaching initiative driven by the White House to care for and raise up Native American youth. The Department of the Interior approached Sub Rosa to help organize and streamline Gen-I’s various programs and messages ahead of the first-ever White House Tribal Youth Gathering — held in Washington, DC on July 9, 2015. The Gathering convened American Indian and Alaska Native youth from across the country and senior White House Administration officials in order to discuss the initiative’s progress, and to understand the road ahead. This work, done in goodwill by Sub Rosa for the partners, yielded a new brand identity for Gen-I, as well as communications collateral for supporters of the initiative to share their endorsement of the cause on social and digital channels.
Nike sought Sub Rosa for the North American launch of its Free Hyperfeel – a shoe designed to move with runners. Focused on resonating with the sneaker-conscious community and audiences across industries, Sub Rosa produced “Art + Science of Feeling in NYC”: an interactive installation that took guests on a barefoot journey of discovery. Including artist collaborations, technological innovations and physical takeaways, the launch garnered foot traffic, dedicated media coverage and substantial social media sharing.
Pantone, the globally recognized color authority and provider of professional color standards and services for the design industries, has encouraged colorful exploration and expression of creativity for more than 50 years.
Through the Pantone Color Institute™, Pantone continues to chart future color direction and study how color influences human thought processes, emotions and physical reactions. Today, following a tradition established in 2000, the Pantone Color Institute announced Marsala 18-1438 as the key color for 2015. Naturally robust and earthy wine red, Marsala embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness.
To assist with the launch of the Pantone Color of the Year 2015, Sub Rosa developed the concepts and produced the shoot for all assets for the campaign, including a core set of images to be used across all Pantone’s online and offline channels – as well as media placements. Additionally, a second round of images were developed for social media channels, tying the Color of the Year to a variety of placements throughout the home and life making it relevant throughout the year.