Herman Miller, the innovative minds behind the iconic Aeron chair, approached Sub Rosa to create a global campaign for the remastering of its signature product. Working alongside the Herman Miller team in an unprecedented collaborative effort, Sub Rosa provided brand strategy, campaign development, and asset creation for the performance-driving relaunch of an American classic.
For the third year in a row, the Pantone Color Institute engaged Sub Rosa to develop and execute its now famous Color of the Year campaign. As Pantone’s long time collaborator in both creative and strategy, Sub Rosa was prepared for a new and unique challenge to shift deeply ingrained audience expectations.
In its pivot from a flash-sale site for the streetwear community to a style destination with its own namesake collection of everyday essentials, JackThreads collaborated with Sub Rosa to define and bring to life a distinct point of view on men’s style that would rally an expanding audience yet resonate with the existing one.
“Generation Indigenous” (Gen-I) is a multifaceted, far reaching initiative driven by the White House to care for and raise up Native American youth. The Department of the Interior approached Sub Rosa to help organize and streamline Gen-I’s various programs and messages ahead of the first-ever White House Tribal Youth Gathering — held in Washington, DC on July 9, 2015. The Gathering convened American Indian and Alaska Native youth from across the country and senior White House Administration officials in order to discuss the initiative’s progress, and to understand the road ahead. This work, done in goodwill by Sub Rosa for the partners, yielded a new brand identity for Gen-I, as well as communications collateral for supporters of the initiative to share their endorsement of the cause on social and digital channels.
Pantone, the globally recognized color authority and provider of professional color standards and services for the design industries, has encouraged colorful exploration and expression of creativity for more than 50 years.
Through the Pantone Color Institute™, Pantone continues to chart future color direction and study how color influences human thought processes, emotions and physical reactions. Today, following a tradition established in 2000, the Pantone Color Institute announced Marsala 18-1438 as the key color for 2015. Naturally robust and earthy wine red, Marsala embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness.
To assist with the launch of the Pantone Color of the Year 2015, Sub Rosa developed the concepts and produced the shoot for all assets for the campaign, including a core set of images to be used across all Pantone’s online and offline channels – as well as media placements. Additionally, a second round of images were developed for social media channels, tying the Color of the Year to a variety of placements throughout the home and life making it relevant throughout the year.
ShopStyle by POPSUGAR, the leading fashion search engine, partnered with Sub Rosa to introduce the brand to a national audience through its first national campaign. With a new tagline – We Search, We Find, We ShopStyle – the program introduced the platform to a broader audience, presenting its value in a resonant lifestyle context.
Across broadcast television, print, digital and OOH, the campaign successfully increased traffic, search, awareness and purchase intent.
Sub Rosa worked with Pantone to launch a new advertising campaign called Make It Brilliant, an evocative visual brand campaign designed to represent Pantone’s strengths in all things color.
The campaign focuses on advertising the Pantone brand as a whole while also articulating its diverse product offerings for designers, manufacturers, retailers and consumers, in every art and industry that relies upon on-trend color information and accurate color reproduction.
The print and digital campaign features a display of dancers and various shades of light and color. Instead of using colored backdrops, Sub Rosa’s creative team “painted” the walls with light, which allowed for subtle and infinite color variations. To bring the brilliance story to life, a human element was added by introducing dancers on set to represent the human-centered and emotional aspects of design.
The campaign was created in a triptych style, symbolizing Pantone’s three core product lines: Graphics, Fashion & Home and Industrial Design. Through light and prop placements, the creative team visually conveyed a one-dimensional experience in the left triptych for Graphics, a two-dimensional experience in the middle triptych that represents Fashion & Home, and three-dimensional space in the third triptych representing Industrial Design
L.L.Bean, one of America’s most established and honored brands for more than 100 years, requested Sub Rosa’s strategy in redefining and relaunching a younger, more metropolitan line: L.L.Bean Signature.
The project included developing the brand’s values, strategic positioning, messaging and a go-to-market-plan across digital and physical platforms.
Sub Rosa also redesigned the website UX, created an original video series, and produced a media campaign featuring actual customers aligned with the new tagline: Wear Life Well.
Flyknit is Nike’s most sustainable sneaker – designed with materials and manufacturing processes that evolve production and performance while delivering ultimate “fit” for those who wear it. Sub Rosa was engaged to work with the Nike’s global brand team to develop the Flyknit launch strategy, aimed to reach influential consumers and media in six global markets. Through the creation of Flyknit Studios, short-burst innovation hubs in each city, we brought together designers and athletes to collaboratively create immersive experiences and content for each city — generating a story of performance, sustainability and design shared by a global collective.