GE imagines things others don’t, builds things others can’t and delivers outcomes that make the world work better. GE’s Garages enable others to tangibly experience this. Through Garages, the next frontier of physical and digital innovations are made available for everyone to explore, learn and experiment – convening the world’s brilliance to join us in our mission to move, power, build and cure the world.
The Garage is an experiential environment for showcasing and activating the future of work. It’s a place where technical skills can be learned, advanced machines can be utilized, and timely topics can be discussed. Infused with the spirit of innovation and entrepreneurship, the Garage invites everyone to participate in the possibilities of next industrial era. Whether beginners or experts, senior officials or interns, employees or entrepreneurs, the Garage makes tangible key themes central to GE: Future of Work, Advanced Manufacturing, Industrial Internet, and Global Brain.
By the end of 2015, GE’s Garages will have been activated in North and South America, Africa, Europe, the Middle East, and Asia (highlighted on map below). From developed markets to emerging economies, Garages can be modified to suit local goals and objectives. Most recently, Garages activated in Beijing – read on for the inside scoop.
The first Garages in China was hosted from July 13th to 27th at the Shoneshow Gallery in Beijing’s 798 Art District. The Beijing Garage helped educate policymakers, customers, employees, media, and future employees on GE’s Industrial Internet and Advanced Manufacturing strengths, and it created permanent assets that can continue educating audiences well into future. These included 3D environmental vignettes.
Each vignette represented a different GE business unit, including Healthcare, Power & Water, Oil & Gas, and Aviation. As a key feature of the Garage, the vignettes immersed guests in a unique storytelling experience. Each vignette highlighted both a global and local story specific to the business and included an interactive or sensory experience.
Read more about GE’s Garages in our case study, here.