Michael Ventura, founder and CEO of Sub Rosa, sees the new partnership as a prime example of a sum being greater than its parts, and cuts out some of the usual collaborative issues faced on corporate projects. “By participating in this group, we’re able to leverage each other’s strengths, collaborate openly and with clear alignment on the greater good,” says Ventura. “Too often, ‘cross-agency teams’ make true collaboration difficult—as practice areas, timelines, and budget allocations are often overly prescriptive. However, with the Creative Alliance, we’re truly run as a team of equals and working toward goals that are massively important to our country. The fact that this work is volunteer-based has a self-editing effect. Everyone in the circle wants to be there for the right reasons.”