A couple of weeks ago I wrote an article entitled What Jaws, Brand Managers And Consumers Have In Common. This piece spoke to the need to get personal when it comes to customer relationship management. Little did I know at that time that I would be scribing another article with sharks as the main topic of discussion. But, given the insane popularity of the SyFy cult-hit Sharknado and the yearly ritual (26 years and counting) that is the Discovery Channel’s Shark Week, how could I not? I mean think about just how much the word “shark” has permeated American pop culture over the past month or so.