For the London 2012 Olympics Sub Rosa created the GE Works Centre in King’s Cross, an immersive environment, event, and executive meeting facility highlighting GE’s commitment as a worldwide Olympic partner through 2020. Visitors were given a unique view into GE technology and applications, engaging with scanning devices utilized throughout the Games by medics, trainers, and hospitals – including even the horses ridden in equestrian events, alongside GE’s industrial solutions powering and moving people to the Games.