SAN FRANCISCO, CA–(Marketwired – Dec 13, 2013) – POPSUGAR Inc., a global women’s lifestyle brand at the intersection of content and commerce, today announced that it has signed international supermodel and entrepreneur Miranda Kerr to star in ShopStyle’s national advertising campaign. The print ad was shot by noted fashion photographer Terry Richardson, and the TV ad was directed by Peter Glanz in New York. The multiplatform campaign will include national broadcast and cable advertising as well as print advertising scheduled to run in mid-December through early Spring. The campaign was conceived and executed by NY-based agency Sub Rosa, and media planning is handled by Media Storm.