The launch of Nike’s Flyknit product has been an amazing experience for all of us at Sub Rosa. After having built the global strategy that brought this product to 6 countries around the world, we had the opportunity to install a massive exhibition in Nike’s Bowery Stadium here in our home town of New York. Coolhunting came to the opening of the installation and documented the process with us and artist Jenny Sabin. Look for more articles as other installations are revealed around the globe.