In the Fall of 2011, Sub Rosa met one of the company’s most daunting assignments yet – to help GE redesign the mammography experience. Over the course of 30-days we undertook a multitude of research and prototyping to help create a series of new and inventive strategies to improve screening rates, detection, and the overall patient experience. We are humbled and proud of the work we’ve done and will continue to develop ways to make our world healthier.